Model Chiemi Aiko is trending on Instagram.

A reel video posted on July 31st to promote her first photobook, ``Aitaku natta? (Do you want to see me?)'' released in August, has exceeded 10 million views. Even for TWICE MOMO, which has the most Japanese followers with 13.43 million people, the highest number of views was over 8.435 million times, which is extremely unusual for them to break that mark.

Aiko has 39.2 million followers. The post features a cute smile while floating in a pool, and the comment section is filled with words from both Japan and abroad, indicating that it is spreading worldwide.

Aiko was scouted while studying in South Korea as a university student and began working as a model. She has been widely featured in women's fashion magazines such as ``CLASSY.'' and ``Bijin Hyakka.''